05 Case study

Nutrition clinic: from manual content to automated digital presence

A nutrition clinic transformed a chaotic content process into an automated flow with AI agents. Every trend was researched, converted into content and published with brand consistency.

Before

Manual research of health sector trends.
Content created irregularly and without consistency.
Manual publishing on Instagram and Facebook.
No systematic review of what worked.

Now

Radar detects industry trends automatically.
Scriba generates content aligned with the clinic's voice.
Publica publishes on Instagram without intervention.
Optimus reviews and proposes improvements each period.

Automated weekly content 2 active networks 0 hours of manual publishing

Workflow on this project

Four chained agents. Notion is the knowledge base and archive; Slack is the stage-by-stage ops thread. Every agent logs in both.

Ops hub

The team does not chase loose threads: one Slack channel per stage and numbered Notion pages for identity, findings, scheduling, posts and reports.

**Slack · stage channels** #1 news · #2 drafts (web, Facebook, Instagram) · #3 final posts · #4 status report

**Notion · knowledge base** Brand identity · Symptoms · Agent scheduling · Published posts · Improvement reports

Radar

Web search Notion Slack ChatGPT Composio

#1-novedades-sintomas

Reads brand identity and context in Notion to know what to search and where.
Scans the web, spots content opportunities and scores relevant clinical evidence.
Posts a Slack brief (#1-novedades-sintomas) with sources, relevance, related service and content ideas.

Screenshot of agent Radar for the nutrition clinic

Real workflow example · Radar — Slack example: content opportunity with scientific sources and Instagram ideas.

Scriba

Notion Google Drive Image generation Slack ChatGPT Composio

#2-borradores-publicaciones

Takes Radar’s brief and produces final content in the clinic voice (identity in Notion).
Generates images with its built-in tool or reuses Google Drive assets when a fit exists.
Drops the draft in Slack (#2-borradores-publicaciones) and prepares the handoff to Publica.

Screenshot of agent Scriba for the nutrition clinic

Publica

Instagram Notion Slack ChatGPT Composio API

#3-publicaciones-definitivas

Takes the ready draft and publishes it on Instagram.
Syncs Notion traceability: date, time, channel, link, ID and owner.
Notifies the team in Slack (#3-publicaciones-definitivas) once it is live.

Screenshot of agent Publica for the nutrition clinic

Real workflow example · Publica — Notion log (Published posts): Instagram, Facebook and web with full traceability.

Optimus

Notion Slack ChatGPT Composio

#4-informe-situacion

Runs a weekly content analysis of everything Radar, Scriba and Publica executed.
Benchmarks editorial performance in the health sector and spots improvement opportunities.
Produces the report in Notion (Improvement reports) and shares it in #4-informe-situacion.

Screenshot of agent Optimus for the nutrition clinic

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